Trade
Margin
The spread between the cost price and the selling price of a CBD product.
The margin is the difference between the cost price and the selling price of a product. It can be stated as an absolute amount or as a percentage and is the central indicator of a retailer's profitability.
In CBD retail, margins of 50 to 100% on the cost price are common, depending on product category and sales channel. Premium products and white label brands typically achieve higher margins.
Hemp Wholesale Europe improves its partners' margins through low cost prices from the volume tier system, POS material and marketing support for higher selling prices.