Trade
RRP (recommended retail price)
The selling price recommended by the manufacturer for retail.
The RRP (recommended retail price) is the selling price to end users suggested by the manufacturer or wholesaler. It serves retailers as a guide and is not legally binding.
In the CBD B2B business the RRP is an important calculation tool. The difference between cost price and RRP sets the maximum margin available to the retailer.
Hemp Wholesale Europe provides an RRP for every product and offers marketing material showing it. The typical retailer margin sits between 50% and 100% on the cost price.